Top 7 Features Every Small Business Website Should Have

🧩 Why Website Features Matter More Than Ever

In 2025, your website is more than just an online business card — it's your 24/7 salesperson. For small businesses in Winnipeg (and beyond), a well-built website can generate consistent leads, build trust, and establish local authority.

But most small business sites fail because they miss the fundamental features that drive conversions.

At AFM & Co., we build SEO-optimized, conversion-focused websites that include every tool your business needs to grow.

1. Mobile-Responsive Design

Your site must look great and function perfectly on all screen sizes.
More than 70% of your visitors will likely visit from their phones — and Google penalizes sites that aren’t mobile-friendly.

Want to learn more? Read: Why Your Winnipeg Business Needs a Mobile-Responsive Website in 2025

2. Clear Call-to-Action (CTA)

Whether it’s booking a consultation, calling your business, or buying a product — your CTA must be visible, clickable, and repeated throughout the page.

AFM & Co. places conversion-optimized CTAs across your site — increasing lead capture rates.

3. Fast Load Speed

A slow website = lost business. 40% of users abandon sites that take more than 3 seconds to load.

We optimize images, scripts, and hosting to ensure your website loads fast — even on mobile networks.

4. SEO-Friendly Structure

A beautiful website means nothing if people can’t find it.
That’s why we build with on-page SEO best practices:

• Optimized meta tags

• Keyword-rich content

• Clean URLs

• Proper heading hierarchy

• Image alt tags

These help you rank on Google, especially for local searches in Winnipeg.

5. Simple Navigation

People should be able to find what they’re looking for in under 3 clicks.
We create user-friendly menus and structure pages logically, improving user experience and keeping visitors engaged longer.

6. Lead-Generating Forms

From contact forms to booking pop-ups — your site needs forms that work, are easy to fill, and capture the right info.

We integrate custom forms with your email or CRM system to make lead follow-up easy.

7. Trust Builders (Testimonials, Google Reviews, Certifications)

Social proof boosts conversions. We strategically place:

• Google Reviews embeds

• Client testimonials

• Accreditation logos (BBB, certifications, etc.) to show visitors they can trust your brand.

🛠️ Bonus: Features AFM & Co. Offers in Every Project

• Custom design (no templates)

• WordPress or Shopify platforms

• Google Analytics & Search Console setup

• Blog-ready structure for future SEO

• Hosting & domain help (if needed)