On-Page SEO vs Off-Page SEO Explained | Small Business SEO Canada

🤔 Not Sure What Type of SEO You Need? Start Here.

Most small business owners have heard of SEO — but when it comes to on-page vs. off-page, things get confusing.

At AFM & Co., we help Winnipeg businesses master both. Here’s a simple breakdown of what each one means, and how both work together to boost your visibility on Google.

🧩 What Is On-Page SEO?

On-page SEO includes everything you can control on your website to help search engines understand and rank your content.

🔧 Examples:

• Keyword placement in titles, headings, and paragraphs

• Meta titles and descriptions

• Alt text for images

• Internal linking between pages

• Mobile responsiveness

• Page speed and site structure

Goal: Make your website clear, fast, and keyword-optimized so Google ranks it accurately.

🌐 What Is Off-Page SEO?

Off-page SEO includes strategies outside your website that improve your authority, trust, and ranking in search results.

🔧 Examples:

• Backlinks from other websites

• Google Business Profile optimization

• Social media shares and mentions

• Reviews on platforms like Google, Yelp, and Facebook

• Online business citations (directories)

Goal: Build trust and authority in Google's eyes — like digital “votes of confidence.”

⚖️ Why You Need Both to Rank

You can’t just pick one — both matter.

• On-page SEO gets your content discovered and indexed

• Off-page SEO boosts your domain authority and trust signals

Google looks at over 200 ranking factors. By combining on-page and off-page efforts, you create a complete SEO strategy that works.

🔍 Real Example: Clinic in Mississauga

We optimized a clinic's:

• On-page SEO: metadata, page speed, content structure

• Off-page SEO: Google reviews, local backlinks, citations

📈 Result?
Went from page 3 to page 1 for “BB Glow Mississauga” in 4 weeks.

🛠️ How AFM & Co. Handles SEO Holistically

At AFM & Co., we don’t just do keyword stuffing or spammy backlinks.

We provide:

• Technical website optimization (on-page)

• Strategic blog writing (on-page)

• Google Maps optimization (off-page)

• Review generation systems (off-page)

• Manual backlink outreach (off-page)

🎯 Final Thoughts

The best SEO strategies don’t choose between on-page or off-page — they invest in both.

If your website is solid but no one links to it, you won’t rank. If everyone links to your broken website… you still won’t rank.

The solution? Let us help you balance both sides of SEO for long-term search success.

📞 Need Full-Service SEO Support?

We’ll handle both your website structure and your authority-building strategy — so you can show up where your customers search.